Bread & Butter by Zalando will take place from 2–4 September 2016 at the Arena Berlin as an innovative fashion festival that unites various elements from the worlds of fashion, lifestyle and music, and makes them accessible to everyone.


Entitled „NOW“, this 3-day consumer event plays with the latest digital trends and creates engaging experiences: brand presentations, a trend exhibition, fashion shows and concerts.


Thanks to new forms of staging and digitalisation, the brands and products presented at Bread & Butter by Zalando can be experienced offline and online.
Tickets will be available closer to the event.