Duke Kahanmoku, who is known as The Big Kahuna (The Big Fish) in his home country Hawaii, was the world’s first surfer and invented wave riding. Duke not only developed the precursor of today’s surfboard, he was also crowned Olympic champion in swimming a few times along the way. He represents adventure, innovation, sportsmanship, and dynamics.

The Sportswear Area offers the perfect backdrop for authentic and functional Sportswear and Outdoor fashion with innovative design and fashionable know-how. Here, Performance- and Lifestyle brands with a Sports background actively stage themselves.

WALK ON THE WILD SIDE!