New Order

Clear structures, a better use of the Fira Barcelona site and a stronger profiling of the B&B core segments and their brands: this is how the upcoming BREAD & BUTTER BARCELONA will be presenting itself July 2^nd – 4^th 2008.  

New entrance area
Thanks to a new extended entrance on the Plaça d’Espanya visitors will be guided on to the BBBarcelona compound in a fast and clearly structured way. This leaves the possibility of adding to the intense visitor traffic on compound and in the various halls, even in the early morning.

New routes & premium positions
The BBBoulevard forms the new main traffic artery of BBBarcelona. Like a red carpet it makes its way through the Tradeshow for Selected Brands and efficiently leads visitors through all areas, thus giving all stands an equal and upgraded position.

Through additional entrances the single areas will be made accessible and will be connected one to the other. The Denim Base has two new entrances and offers the visitor a direct transition to Fashion Now, which also has an additional entrance to Urban Superior.  
The new Sport & Street entrance at level 0 enables stronger visitor traffic and evens out the lower section of the area.
The “New Order” gives visitors a clear overview of all areas without “Hidden Corners”.  

Smooth transition
The “New Order” concerns all areas and creates a clear and thematic organization: Denim with Denim, Fashion with Fashion – it assembles together what belongs together.
The newly defined areas of Denim Base, Fashion Now, Sport & Street, Urban Superior, Sportswear and the B&B.studios give brands, labels and designers the opportunity to profile themselves in an even stronger way.

In detail: Urban Superior offers clear structures through five main categories this season: Women’s, Gents, Unisex, Luxury Denim/ Upper shirt and Casual Sportswear.
Exclusive Newcomers underline its expectations of creative quality.
Fashion Now is making a “New Order” statement by incorporating former Denim exhibitioners such as Desigual. As a result of this re-positioning Denim Base will gain exhibition space and will be able to offer Jeans Companies the room for spacious presentations.

We have been working on re-ordering brands into different areas for a while now. This process will have its official kick-off this season and will be continued into the next. Brands which have become well accustomed to their exhibition space should find their new position well-organised at BBBarcelona over the time.

Luna Park & more
Luna Park will now expand to the Avenida Reina Maria Cristina and be utilised accordingly. Additional Restaurants and Chill out areas will provide a relaxed environment. Furthermore, there will be more exhibition and presentation space available in the outside area.
At the Mies van der Rohe-Pavillon an unusual Display will take place – showing off brands with an affinity for art.

Look forward to three days of fun and profit in a new ordered trade show for selected brands – to profile your business!