Philosophy

Trade visitors belonging to the "inner business circle" are welcome: retailer, buyer and media representatives already in a business relationship with our exhibitors or potential partners of future interest to the BREAD & BUTTER or our exhibitor.

Editorial Staff (permanent members of staff)

• Letter confirming that you are employed as a member of the editorial team. The letter must be signed by the editor-in-chief or the head of department. (Original letterhead required) OR
• Personal invitation from a BBB exhibitor

Please note: A company ID card is NOT sufficient!

FREELANCE journalists/FREELANCE editorial staff

• Confirmation letter of specific assignment of the media company/editorial department (original letterhead required) OR
• Letter from the media company/editorial unit, specifying your current line of work for the publication OR
• Imprint (no older than 3 months) in which the person seeking accreditation is listed OR
• Personal invitation from a BBB exhibitor
   

Photographers (FREELANCE and PERMANENT staff members)

• Confirmation letter of specific assignment of the media company/editorial department (original letterhead required) OR
• Personal invitation from a BBB exhibitor
   

Editorial staff TV/ independent production companies

• Confirmation letter of specific assignment of the media company/editorial department (original letterhead required)
• Indicate specifically format, date of broadcasting, contents of the contribution.
   

Stylists

• Confirmation letter of specific assignment of the media company/editorial department (original letterhead required) OR
• Letter from the media company/editorial unit, specifying your current line of work for the publication OR
• Imprint (no older than 3 months) in which the person seeking accreditation is listed OR
• Personal invitation from a BBB exhibitor 

Staff from Marketing or Advertising Departments (or similar)

• Letter confirming that you are employed as a member of the accordant department. The letter must be signed by the editor-in-chief or the head of department. (Original letterhead required) OR
• Personal invitation from a BBB exhibitor

Note: Press cards and publisher IDs are not enough!

NOT eligible for registration:

• Journalists and editors who cannot present the documents listed above.
• Journalists who can only present a press card or publisher ID.
• Journalists who only transmit on public channels.
• Photographers and TV production companies without a concrete assignment from an editorial department.