Meet some of our BBBarcelona 2008 exhibitors
By Simone Reiner & Tays Köper. www.firstblue.de

Managing Director Americana Germany

“Which plans do you have for the next three BBB days?”

“Currently we are focussing on the realisation of Bench franchise stores. That’s why we are having lots of appointments here in Barcelona – BBB is a perfect platform for things like that. Generally speaking, the event is a must for our international market. I would not know any other comparable event offering such possibilities!”

Regional Sales Manager Lacoste Footwear

„Your opinion of the first BBB day, please!“

“The first day has been quite successfully for us – especially customers from Germany and Austria have visited us here but also international guests. Nothing negative could be said about Bread & butter – the event is with its variety of ideas and brands the perfect communication platform where we can present our youngest collection. Also it is a great opportunity for us to get a market overview.”

Managing Director Levi’s Germany

“Which Levi’s highlight is waiting for the B&B visitors? And what are you personally looking forward to discover this season at Bread & butter?”

“Our highlight for the SS09 season is the 501 – this model will meet vintage as well as fashion demands. My personal Bread & butter highlight will be the new B&B format ‘The Source’ which will connect original and final product. As a denim brand it will probably be very interesting to get a survery of those people working at the origin but also of innovations and future development directions. And: The denim talkshow on Thursday will be exciting!”

Managing Director Replay Germany

“For which reasons Bread & butter still is the most important tradeshow for Replay?”

“BBB has developed into a fixed base – that’s why we are here again with our entire crew. In Barcelona we cannot only make new contacts but also really do business as all important decision makers come to Barcelona.”

European Sales Director Ben Sherman

“Ben Sherman this time presents itself with its new booth. Which concept is behind the modified look?”

“As we want to expand globally with Ben Sherman, we have to present us adequately – just as our customers would expect us to do. That’s why we are having our booth renewed and, for example, showing our denim range which has been relaunched. We are presenting Ben Sherman in line with our retail stores and shop-in-shops and also in a more exclusive way this time. Our footwear booth has been renewed, too. There we are showing the whole Ben Sherman world of licensed products.”

Owner Mustang Jeans

„Which meaning does the Bread & butter have for Mustang Jeans?“

“The Bread & butter event always is the highlight of the season for us – the atmosphere here can’t be compared to anything else. Again it’s amazing what the B&B team has brought about this time. The event manages to combine lifestyle with emotion – that’s what makes the event so special.”

Managing Director Alberto

“Alberto is celebrating its Bread & butter debut. What about the first day here?”

“With our Bread & butter presence we will give the market a new impulse. In my eyes we can fill a gap here with our golf collection. The visitors have shown openness towards Alberto Golf which we are very happy about. The Bread & butter team is working fantastically – the organisation has been absolutely perfect. I’m sure that’s one of the reasons why Bread & butter has developed into such a successful platform.”

Camper Deutschland

„Camper ist in dieser Saison gleich zwei Mal auf der Bread & butter vertreten: einmal im Bereich Urban Superior, einmal in der Sport & Street Area. Was hat es damit auf sich?“

„Mit dem zweiten Stand in der Sport & Street-Halle, wo wir erstmals unsere Mediterranean Sneakers zeigen, wollen wir einen zweiten Fühler in einen jüngeren, sportiveren Markt ausstrecken und gleichzeitig die Vielseitigkeit der Marke beleuchten. Welche Plattform wäre für einen solchen Startschuss prädestinierter als die BBB?“

PR & Marketing Killah

“Why do you think Bread & butter is the right place to promote your brand?“

“Our brand is young and fresh - the BBB format is absolutely in line with us. In Barcelona we are able to present our key looks in the perfect way. And in general, Spain is a good place for us: We are having our best shops here.”

Marketing Director Vans
 
“What is the charm of Bread & butter in your eyes?“

“At Bread & butter we can reach our audience. Lifestyle, mainstream and street culture are meeting here. The highlights of the coming season like the ecological Eco-Pack-Collection can be presented effectively. By the way: The next Vans-summer brings basic tones as well as bright colours.”

Global Sales Manager N2 & International Managing Director Assistant Smiley Collection

“What is so special about Bread & butter?“

“In my opinion BBB is one of the best fashion fairs. The selection of the brands is great and fine, our neighbourhood makes us feel good. We like atmosphere, people and music. Communication is happening here.”

Creative Director & CEO Freesoul

“What significance does Bread & butter have for you?“

“The event is the most important in Europe for us. So the presentation of our brand in Barcelona is quite relevant. With our positioning in the Denim Hall we are satisfied. The only thing is that we would like to have more space for our presentation.”

General Manager British Knights

“The first BBB day is about to end – what would be your conclusion?”

“Bread & butter is running constantly very well for us, in my opinion there is no alternative to this trade fair. We still are very pleased with our positioning in the Sport and Street area.”

President Napapijri

I like the atmosphere in the Sportswear hall. It represents the value of our brand, which is balanced between heritage and modernity.

President VF Jeanswear International

We are celebrating the new expression of the Wrangler brand. We chose BBB as it is the best platform with the best people. We were always well known as a brand that looks back on its eventful past, and now we will write the history of tomorrow. Wrangler is a true denim animal with a contemporary look!

Vice President Sales Eastpak

BBB is the only successful, international show, that’s why we present our collab with Raf Simons here. There is no wearing off effect – Karl Heinz Müller is always good at surprising us.

Export and marketing Montana colors

We have been at every BBB so far; it’s a great meeting point. Many of our clients run clothing shops and buy the cans as a kind of accessory.

Founder Cheapo

I expected it to be slower than last time. I was wrong. We’ve gotten more good contacts than ever and it’s just the second day. It’s fantastic!

Regional Vice President Lacoste Footwear

It’s busy and effective as always. I look forward to seeing all my colleagues and friends again. BBB is a great coming together!

Creative Director Lemar and Dauley
Product Manager Lemar and Dauley

It’s like no other show. Good mixture of business and fun!