In the upcoming season, the concept of the BREAD & BUTTER publications will be changed.

The Tradeshow Guide, the BREAD & BUTTER visitors' constant tradeshow companion, will be revised and expanded. Newly structured, it will consist of three parts: a magazine part, an information part and a programme part. Parts of the BBBulletIN, the official magazine of BREAD & BUTTER, will be integrated into the Tradeshow Guide. In this way, BREAD & BUTTER meets the visitors' need for a compact tradeshow publication which combines all important information for the visitor and provides an outlook at trends for the upcoming season.

The Tradeshow Guide exists since the beginning of BREAD & BUTTER, and has established itself over the years as an indispensable manual. In a compact form and five languages, it contains exhibitor information, hall layouts, area previews, an event schedule as well as all relevant news concerning the BREAD & BUTTER.

The B&B Brand Bible remains reference book and BREAD & BUTTER cult publication, providing detailed information as well as contact data of all brands and labels of the "tradeshow for selected brands".


Berlin, 9 September 2008