EXHIBITORS: more than 1,000

VISITORS: approx. 91,000

Full House! The BREAD & BUTTER BBBarcelona July 2007 has exceeded all limits with its powerful growth of  50% more international trade visitors, compared to July 2006.

 

The concentration on Barcelona as the sole B&B tradeshow location in Europe has thus been proved to be right for all concerned: more visitors came from the individual countries and it was more international than in winter 2007. In addition to the Spanish visitors, the BBBarcelona recorded 65% international guests from 99 nations.

DATES: 04.07.–06.07.2007
TITLE: flyBBB
SLOGAN: It’s just a flight away
VISUAL: The visual, in the style of an airline emphasised the comprehensive BREAD & BUTTER visitor service, projecting size, organisation and trust. Furthermore, the B&B staff, hostesses and hosts at the BBBarcelona presented themselves as a close team in stewardess and pilot outfits.
KEY MESSAGE: With “flyBBB“, visitors from around the world arrived at BBBarcelona comfortably and easily! The service, unique to B&B, includes the organisation of the entire B&B visit, from the first contact with the Active Guest Management, to flight and hotel reservation in cooperation with American Express Business Travel.