EXHIBITORS: 50

VISITORS: 5.000

DATE: 13.–15.07.2001

TITLE:
BREAD & BUTTER – cologne offshow for selected brands

On July 13th, 2001, the first BREAD & BUTTER is launched as a parallel event to the "Herrenmodewoche (Men's Fashion Week) / InterJeans" in Cologne. About 50 cutting-edge brands are represented at the event subtitled "offshow for selected brands".

KEY VISUAL: An evocative b/w photo of the characteristic architecture of the new venue.

CORE STATEMENT: An outstanding building, far from being a boring exhibition hall - it's a fantastic venue!

The exhibitor portfolio added the rest.