BREAD & BUTTER BERLIN – tradeshow for selected brands is the leading international fair for Street and Urban Wear and positions itself as a marketing and communication platform for brands, labels and designers from the areas of Denim, Sportswear, Street Fashion, Function Wear and Casual Dressed Up.

As such it is not open to the public and only registered trade visitors and accredited journalists gain access to the tradeshow. All registration requests will be checked thoroughly according to the visitor and press criteria as well as to their relevance. Accreditation will be granted upon presentation of valid press credentials.

Relevant are editorial departments, news departments and formats with a direct relation to the contents of BREAD & BUTTER – tradeshow for selected brands itself and of its exhibitors.

Journalists and press representatives working in the editorial department of the following media will be accredited:

• Trade press from the textile market
• Consumer press (relevant formats with link to fashion, lifestyle, art/design, music)
• Daily press (department fashion/lifestyle, local news, business/politics)
• News agencies
• Online media (relevant formats with link to fashion/lifestyle, art/design, music)
• Radio stations (relevant formats with link to fashion/lifestyle, art/design, music)
• Broadcasting and production companies (relevant formats with link to fashion/lifestyle, art/design, music)

NOT eligible for press registration:

• Permanent and freelance members of media without direct relation to the contents of BREAD & BUTTER or the ones of its exhibitors
• Permanent and freelance members (of publishing company/publication/editorial department/media/photographers/ TV channel/production company/Internet TV) who cannot present the documents listed above or the personalised invitation of a B&B exhibitor.
• Permanent and freelance members (of publishing company/publication/editorial department/media/photographers/TV channel/production company/Internet TV) who can only show press or publisher cards
• Radio station staff members who only transmit on public channels.
• Photographers and staff from broadcasting or production companies without specific assignment from a relevant editorial department

Please note: Press cards or publisher cards are NOT accepted as valid documents for accreditation!

Please send your press accreditation request together with one of the following documents, depending on your type of work:

Permanent editorial or publishing staff (publishers, editors in chief, editors, correspondents, stylists, and members of marketing and advertising department):

• Letter on original company paper confirming that you are a permanent member of the editorial team of one of the above mentioned media. The letter has to be signed by the highest instance of the editorial/publishing department and has to contain position, function, department of the person seeking accreditation and, in case of a publishing house, the exact name of the represented media.
  OR
• Imprint (no older than 3 months) in which the person seeking accreditation is listed as a permanent member of the editorial department
  OR
• Personalised invitation of a B&B exhibitor

Freelance editorial or publishing staff (editors, correspondents, stylists, members of marketing & advertising department):

• Letter of assignment of one of the above mentioned media. The assignment has to be on original company paper signed by the highest instance of the editorial/publishing department. Position, function, department of the person seeking accreditation as well as details about the type of assignment have to also be included in the letter.
  OR
• Personalised invitation of a B&B exhibitor

Photographers (permanent and freelance staff members):

• Letter of specific assignment of one of the above mentioned media on original company paper signed by the highest instance of the editorial/publishing department. Details about the type of assignment must also be included in the letter. The assignment of a photo-agency is NOT sufficient for accreditation.
  OR
• Personalised invitation of a B&B exhibitor

TV channels/ Radio channels (editorial staff without assignment to film, stylists:

• Letter of specific assignment of a TV or radio channel. The assignment has to be on original company paper signed by the highest instance of the editorial/publishing department.  Position, function, department of the person seeking accreditation as well as details about the type of assignment must also be included in the letter.
  AND
• Filming permit: TV editors with assignment to film have to apply for a filming permit. Please see information below.
  OR
• Personalised invitation of a B&B exhibitor