HIGH FIDELITY

This winter, BREAD & BUTTER and its protagonists are High Fidelity: Just good does never suffice, the aim is improvement, to always go one level higher! BREAD & BUTTER marked a decade with industry-shaking changes and the most striking shows!

Ten great years of maximum fun and profit: outstanding brands, creative presentations, astonishing art and business concepts, the most unique and inspiring venues, breath-taking music acts and thrilling nights, and service on the highest level. Brands, buyers, artists, creatives, marketing experts, press representatives and opinion leaders believe in what we are doing: the BREAD & BUTTER Community is bonded by trust! Treue, fedeltà, fidelidad, fidélité… FIDELITY!

But how can you go further on the scale from one to ten?
Exactly: we go to eleven, because… ELEVEN IS ONE LOUDER!

The creative power of the BREAD & BUTTER Community is high voltage!
We are pumping up the volume!
We are High Fidelity in all we do – business and entertainment.

From 18–20 January 2012, High Fidelity BREAD & BUTTER presents you with the outstanding portfolio of the world's leading Street & Urbanwear brands. You will be inspired by highlights such as the newly integrated area concepts D.O.C.K., Treasury, and the L.O.C.K. Fire Dept. Be prepared for three days of maximum BBB. Best Brands. Best Buyers. Best Business.

Let's go to eleven!
Prepare for a strong winter.
Prepare for high voltage entertainment.