Style

Bold Stories: G-Star Style & a Cool Crew

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Anyone following the brand will know that G-Star RAW associates itself with only the best people in the industry. With design-whizz Aitor Throup as Creative Director and the charming Pharrell Williams as Head of Imagination, the Amsterdam-based label keeps pushing the envelope when it comes to innovative streetwear.

As part of our Bold Stories series, G-Star collaborated with a cool crew of young stars, to celebrate the special drop on Zalando of the exclusive G-Star Elwood jeans. Check out the short film that follows Thibaud, Shawny, Mary, Dillan and Alessa as they rock the latest Elwood prints which launched on Zalando 2 September right after G-Star’s Bread & Butter fashion show.