adidas

adidas Futurecraft, the future of design, is a forward-looking initiative that places open source collaboration and craftsmanship at the heart of design to drive innovation across all elements of production. The production breakthrough will take the running shoe standard to the next level, offering unprecedented individualised support and cushioning for every foot. The booth at Bread&Butter displayed processes and technologies of the Futurecraft series: Futurecraft 3D, Futurecraft Tailored Fibre, and Futurecraft Leather. The live program was all about trends and innovation, offering ted talks with partners like Parley for the Oceans and inspiring open source collaborators like Creator Farm Brooklyn. Special activities such as Run&Rave as well as workshops on digital creation created a space of physical experience. With Futurecraft adidas travels the crossroads of tradition and technology: Putting soul into precision, passion into process. Crafting the look, feel and function of tomorrow.