Make Love Not War

Air Force Alpha

With a history rooted in military clothing, Alpha Industries makes a statement with its AW17 collection, built for today’s civilian audience.

After a slew of collaborations with cult brands including Vetements and Opening Ceremony, Alpha Industries has risen well above its ranks as a clothing supplier to the US military to become one of fashion’s heavy hitters. Seen on the backs of stars including Gigi Hadid, The Weeknd, David Beckham, Beyoncé and Kanye West – who enlisted Alpha Industries to provide its iconic MA-1 bombers for his 2013 Yeezus tour and is often seen in the brand – the surging popularity of the 58-year-old label has opened it up to a fresh, new, politically-aware civilian customer.

From Paris to New York, it has become the trend du jour to use the runway to express opinions and raise awareness on social issues. The AW17 collection from the American brand will see the unmistakable MA-1 bomber jackets embellished with timely political slogans. With phrases including “Make Love Not War” and “Kill Your Illusions”, Alpha Industries is cementing its place in fashion for today’s audience.

Don’t miss the highly anticipated collection from Alpha Industries at Bread & Butter, where the brand will also unveil the hottest drops from its X-Fit sportswear collection as well as a new range of winter parkas, T-shirts and eye-catching utilitarian outerwear.

AW 2017 Lookbook