Check Out Asics at Bread & Butter 2017

Fashion Meets Function

From the Gym to the Street

No longer just a buzzword, athleisure’s fusion of sports and fashion has entered our everyday wardrobes. See how ASICS revise the trend at our Festival of Style and Culture.

Nowadays, there’s no shame in going from the gym to the office to an after-work drink in the same outfit – if you do it right. To nail the trend, it’s about striking a balance between function and fashion, comfort and chic. Seen on everyone from Beyoncé to Kendall to Elyas M’Barek, the gym-to-street look that has infiltrated our everyday wardrobe continues to evolve with bolder updates each season. ASICS is riding the athleisure wave with the release of its autumn collection at Bread & Butter that marries style and performance.

For FW17, ASICS combine its minimalist Japanese workmanship with bold modern flourishes to create a collection of elegant pieces fit for both sport and leisure in the city. Think a classic grey crewneck sweater with an eye-popping neon zipper or a slick hooded jacket with a Zen graphic pattern. The philosophy behind the collection? It’s all about having a “sound mind, sound body”.

For those who value everyday versatility with a sporty edge, you won’t want to miss out on ASICS’ newest drops – including an exclusive footwear range and an appearance by Elyas M’Barek himself – at Bread & Butter.

AW 2017 LOOKBOOK