Tupac Approved Active Wear

See Your Name in FILA’s Famous Font

The century-old Italian brand continues to inspire with twists on time-honored streetwear

Since its early days as a sporting goods manufacturer based out of the small, northern Italian town of Biella, FILA has grown to become an international powerhouse, providing active wear to the style conscious among us.

The timeless red, white and blue palette, along with the trademark logo, has taken the brand from the sport field into the streets. Famous advocates include Tupac, LL Cool J and Nas – proving the Italian label has serious street cred among ‘90s hip-hop royalty.

At the Bread & Butter 2017 brand lab, sportswear fans had the chance to interact with products like this, as well as customise the label’s accessories in a very special way. Caps and fanny packs – or “roadman bags” as they have been cleverly rebranded – were embroidered with your name in the classic FILA font.