Fossil

Fossil is an American watch and lifestyle company, creatively rooted in authentic vintage and classic design. While they love all things vintage, the brand also (enthusiastically) embrace technology: at Bread&Butter, we met the Fossil Q, a collection of wearables and smartwatches for the fashion-forward, tech-loving and fitness-loving mind. We got to know their other AW16 offerings, inspired by vintage camp gear and the wilderness. Not only that, visitors could design a watch using a variety of dials, bezels, and straps, or emboss or engrave their initials on a timepiece. With every watch purchase, you got a free strap, and could instantly share the whole experience at the stand’s Photo Booth.