Check Out Hilfiger Denim at Bread & Butter 2017

Introducing: The Hilfiger Denim X Zalando collection

Back to the block with ‘90s inspired line

Visitors to B&&B 2017 previewed the HilfigerDenimxZalando collection, plus were treated a visit from dancers Les Twins and revered graffiti artists that channeled the energy of New York’s streets

Hilfiger Denim collaborated with Zalando for an exclusive capsule collection that was revealed at Bread & Butter 2017. The men and womenswear collections both feature bold logos on black and white panels, set across sport separates and distressed denim. The brand draws inspiration from the oversized outerwear of that classic ‘90s block party era, a time still buzzing with nostalgia today.

The HilfigerDenimxZalando capsule collection transported you to the mean streets of ‘90s New York City. Over three days, graffiti artists sprayed the booth inside and out with an evolving artwork. Visitors with slick skills of their own also joined in with live drawing on a digital graffiti wall. To make sure your NYC experience is as energetic as the city that famously never sleeps, revered brothers Les Twins performed their moves twice on Saturday. The dance duo were not the only stars that were hanging out at the Hilfiger Denim booth – there were also appearances from Lottie Moss and Rafferty Law, too!

The excitement didn’t end there. The first 100 visitors on Sunday who bought the new collection got a free denim jacket that could be customised directly at the booth. Now that really is the American dream!