Statement-Making Streetwear

Punchy graphics and striking new prints

From pastime to streetwear essential, Hype rewrite the rules with their latest collection

When it comes to statement-making streetwear, Hype is the name you need to know. In less than two years, the British brand went from selling printed T-shirts in a bedroom to becoming one of the hottest labels in the UK and beyond.

For AW17, Hype is making its own rules with a line of streetwear essentials that shout individuality, with new cuts, a dramatic colour palette and edgy outerwear. What’s not to love? To get the brand’s casual cool look, pair a classic coach jacket with a punchy graphic tee. Channel the latest trends by adding a pop of colour or donning a striking print. It’s all about pulling together a daring look that intrigues.

Womenswear features clean colour-blocking and a nod to normcore. This means cropped hoodies with joggers and bold bralets with printed leggings. Top it all off with a dashing accessory.

Check out Hype’s energetic new season collection at Bread & Butter and stock your wardrobe with the very latest streetwear essentials.

AW 2017 LOOKBOOK