Move with

Strictly Come Denim

Lee Jeans put denim on the dancefloor at Bread & Butter.

With a touch over a century of jean-making under their belt, Lee knows a thing or two about denim design. For starters, they know that jeans need to hit that apex between comfort and style. But for aficionados of the American brand – we know it doesn’t end there. This season, Lee are strutting to the dancefloor with two classic fits.

Going back to their roots, the American denim label zooms in on two classic fits that put the ‘f’ in flexibility. For women, the spotlight is on Scarlett – a super flattering skinny jean that allows you to stretch in style. For men, it’s all eyes on Rider – the original slim fit that straddles the space between skinny and relaxed. Ultimately, it’s about embracing jeans that encourage everybody to move their bodies with confidence.

See it for yourself – up close and personal – at Bread & Butter. Lee is setting up an interactive digital dance installation where an array of screens will be set up with film videos of legs of professional dancers wearing styles from the Scarlett and Rider collections. Your job? To shake your groove thing behind the screens to see how your moves look in the classic Lee cut.