The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become one of the most recognizable garments of clothing in the world – capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Their range of leading jeanswear and accessories are available in more than 110 countries.
The art of customization has gone beyond a trend and has become a way through which people express their personal style – be it on the street style catwalk, on Instagram or at music festivals. The Levi’s® brand brought the Levi’s® Tailor Shop to B&&B offering a personal denim experience to everyone with services including cut offs, patches, pins & studs.
Their special activation was THE DANDY DINER CUSTOMIZING SESSION at B&&B, on Saturday 3 September.
For more information about the Levi’s® brand, its products and stores, please visit www.levi.com.
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