Pretty prints and bold statements

Lost Ink empowering women with floral mural of messages

The London-based label will encourage visitors to share their voice with the world at its explosive floral-themed Brand Lab.

During times of political turmoil, personal crisis and, even on a daily basis, we all need a few words of encouragement. London’s Lost Ink have taken it upon themselves to give everyone a psychological boost.

At Bread & Butter, Lost Ink are creating a Brand Lab that will not only house their latest collection of super sassy womenswear, but also give visitors the chance to share their words of wisdom. Specially printed swing tags will be available for all to to scrawl personal mottos, nuggets of knowledge and even motivational speeches.

The tags will be tied to a floral wall, spreading your message across the event; and, thanks to social media, to the world too! As walls go, this one will be the most positive symbol of empowerment Berlin has seen!

In continuing to source inspiration from the beauty of the world we live in, the trend-savvy label has also created an exclusive line, exclusively for B&&B, called ‘There’s No Place Like Earth.’ Lost Ink’s signature ultra-feminine flourishes meet pretty prints and bold embroidered statements. The inclusive range is available in sizes UK 6-26, adding further weight to the brand’s dedication to celebrating every woman. What’s more, Lost Ink’s customisation station will allow you to have empowering quotes emblazoned across jackets, jeans and tops – allowing you to truly wear your heart on your sleeve.

AW 2017 Lookbook