Masters of effortless cool

Hard-wired to the Danish capital’s unique street style, Mads Nørgaard celebrates his home city’s diversity

Mads Nørgaard, contemporary Danish brand and master of effortless cool, believes volume and the ability to speak your mind are the bedrocks of bold. Known for attention-grabbing messages, such as the awesome ‘GRLPWR’ range, we’re already hooked on the label’s unique mix of contemporary twists on wardrobe staples. His latest collection is delivered with that effortless Danish poise and we can’t wait to preview the exclusive drops at their Bread & Butter brand lab. Highlights from the AW17 range include grey-sky banishing pops of vivid color, clean-lined silhouettes and rich, tactile textures.