All-out glam to effortless grunge

Inject attitude into your style game

It’s all about being yourself: At Bread & Butter, you can star in the Missguided AW17 campaign!

For awesome autumn pieces with attitude, look no further than Missguided’s fearless new collection dropping at Bread & Butter. Influenced by the streets of Berlin – where else? – the AW17 collection features bright pieces with killer graffiti vibes and grungy accents. Whether it’s a pink faux fur jacket for peak Saturday night style or a fuschia denim bralet for a casual off-duty look, it’s all about mixing and matching styles and spicing it up with a large dose of confidence.

After a much-hyped collab with Barbara ‘Barbie’ Ferreira last year, where the model was featured in a campaign completely unretouched, Missguided has rooted itself in promoting body positivity, inclusivity and just being yourself.

This year at Bread & Butter, visitors will get the chance to star in their very own Missguided campaign and become part of the brand’s #babesofmissguided movement of 2017. We’re off to get ready – see you there!

AW 2017 Lookbook