Four Seasons of Fashion

Napapijri Will Immerse You in a Multi-Sensory Musical Experience

The activewear brand is set to present a daring revamp of Vivaldi’s The Four Seasons at this year’s event.

Napapijri are no strangers to tapping into the best talent around for eye catching collaborative projects. Most recently, the iconic label conspired with London’s hottest menswear designer, Martine Rose, creating oversized 90s hip hop-inspired outerwear that would make Wu-Tang Clan proud. However, for Bread & Butter 2017 the brand will outdo themselves when they present Napapijri’s Four Seasons.

After 30 years of exploring the great outdoors, Napapijri is on a mission to bring nature to the city. In a unique collaboration, the brand invited four top-notch urban artists to revamp Antonio Vivaldi’s world-famous composition and capture nature’s energy right in the middle of their city.

Tokimonsta will head over from LA to bring her beat-making talent to the table, while Dutch songstress, Sharon Doorson will grace us with her powerful vocals. The multi-talented Raleigh Ritchie, also of Game of Thrones Fame, will provide his dulcet tones to shake up the orchestral experience. Finally, Berlin’s own Jan Blomqvist will inject his signature concert techno into the mix.

Each season will be evoked by a different artist, putting their contemporary spin on the classic concerto. The brand will also showcase a multi-sensory experience of the seasons featuring interactive elements to tease the senses, including season cocktails designed by the artists that you can enjoy while checking out the exclusive B&&B collection.

Napapijri is earning serious cool points for this one. Make sure your phone is fully charged as we have a feeling this courageous sonic experience will be one for the Instagram stories. Sound on!

AW 2017 LOOKBOOK