The Force is Female

Nike released an iconic shoe exclusively at B&&B

Nike is committed to the belief that all women are strong and beautiful. They live with “Force”. “The Force Is Female” is a declaration of power. It’s a statement to the world that empowerment is a state of mind. It’s a pledge to live with purpose and without apology. It’s an invitation to transcend definitions and boundaries. That’s what it means to live with “Force”.

Like no other, the Nike Air Force 1 – born from Basketball and raised by Hip Hop – is celebrating your “Force”. For Bread & Butter Nike exclusively released the Nike Air Force 1 Upstep Low Premium in its iconic “Triple White” colorway as well as in a new and bold “Vivid Sulfur” colorway.

Nike’s Bread & Butter Brand Lab gave visitors the stage: You were invited to celebrate your “Force” by customising new shoes and bringing your own story to life at their photo booth. Additionally visitors moved with “Force” by taking part in our NTC Yoga sessions with Paleta CalmQuality in the Active Arena.

B&&B Brand Lab 2017: Nike

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Veronika Heilbrunner for Nike