Minimalism meets playful flair

Ontour’s Modern cuts and slick graphics

At Bread & Butter, expect a fresh take on menswear

The Dutch menswear label Ontour is a healthy mix of minimalism and playful flair. This season, the brand explores sharp construction and pared-down geometric graphics in a range of muted colours. The results speak for themselves.

Looking at the fresh collection, it’s no surprise the brand’s founders have a background in product design. Mixing this knowledge with a deep interest in streetwear and contemporary design has led the brand to create functional classics within modern cut silhouettes. Practical jackets in carefully selected textures feature subtle design details, while simple T-shirts and pullovers are paired with subtle intriguing graphics, all of it topped off with a heavy dose of Ontour’s signature touch. The label is part of a new wave of Dutch designers with their eye firmly set on slick graphics – what’s not to love?

At Bread & Butter, Ontour wants you experiment with colour and form at their Brand Lab. The idea? The brand will present visitors with a blank space and sticker packs to help embark on a journey of co-creating an ever-evolving installation including geometric shapes of all kinds. Get your creative hats on and make your mark!