Puma set a bold pace at B&&B 2017

The innovative brand brought a photo booth, live dance performance, exclusive product drops, and an interactive workout with fitness star Pamela Reif.

PUMA proves to be truly BOLD by supporting female empowerment and self-protection. The campaign’s face Cara Delevingne encourages women to stand up for their rights and needs, find their voice, achieve their goals, and embrace their individuality.


With the latest follow-up style of the Basket Heart collection, featuring a bold new look, PUMA is continuing to surpass all expectations in Autumn/Winter ‘17. Launching in late 2016, PUMA’s new style icon captured the hearts and styles of women everywhere with its signature XL-lacing and feminine reinvention of a court classic. This latest drop features a Toreador Red leather upper and a complementary white PUMA Formstripe and outsole. Boasting bold knitted PUMA branding on the silhouette’s famous oversized laces, the latest Basket Heart provides a disruptive look and feel, unlike anything seen before in the collection.
Following the unveiling of the all-new NETFIT, global sports brand PUMA continues to pounce with sneaker releases within their Performance and Sportstyle ranges that feature the unique customisable lacing system that offers infinite performance and styling options.

With NETFIT’s all-new netted-mesh, sneaker enthusiasts will now have complete control and versatility over how they lace up. Whether style, needs, or shape, tailor your shoe the way you see fit. The options are endless, bringing customisation to a whole new level and giving everyone the chance to test the limits of their creativity.


Out with the OLD, in with the BOLD – PUMA gave YOU the opportunity to experience new collaborations at B&&B 2017 in September. The current campaigns “DO YOU” and the “DO YOU Series” by Cara Delevingne, “Run the Streets” by The Weeknd and the new PUMA Basket Heart collection were introduced. The PUMA booth offered a variety of interactive experiences. It featured a live dance performance and photo booth that addressed topics such as courage and female empowerment. In addition, German star influencer Pamela Reif attended the festival to launch her upcoming, exclusive PUMA collaboration for Zalando and to meet her fans. Live DJs set a BOLD pace for all the activities at the PUMA booth. 

B&&B Brand Lab 2017: Puma



Pamela Reif Activewear Collection

Pamela Reif will introduce her new, exclusive collaboration with PUMA.

The German star influencer has designed a range of unique workout pieces exclusively for ZALANDO. The collection launches at this year’s B&&B.