Playful Psychedelia

Back to the Summer of Love

To celebrate its 70th anniversary, Wrangler created a dazzling collection with iconic pop artist, Peter Max, set to be unveiled at Bread & Butter

Wrangler makes a splash with psychedelic artist Peter Max for a playful collection to celebrate the American denim brand’s 70th anniversary. Inspired by comic books, astronomy and Eastern spirituality, Max’s uplifting work shot to fame in the 1960s. He created game-changing artworks inspired by 1967’s Summer of Love, the seminal pop culture phenomenon that celebrates its 50th anniversary this year. For this collaboration, the artist’s eye-catching signature has been reworked on denim, for the second time.

Wrangler first teamed with Max in the early 70s and this new collection of pieces has a similar upbeat feel – nostalgic, but with a modern twist. New tapered fits, high waistlines and boxy silhouettes peppered with corduroy and vintage patches are what to expect, along with the bold pops of colour that Max is renowned for. Seen on jeans, western shirts, jackets and T-shirts, the collection’s warm vintage palette of navy, tawny browns, burgundy and deep greens might be referencing decades past, but the hues dominated this season’s runways in New York and London.  

See the full collection at Bread & Butter and be the first to snag a piece from the highly-coveted capsule.

AW 2017 Lookbook