Check Out YOURTURN at Bread & Butter 2017

Better be Broke


The youth culture brand launch a pawn shop created exclusively for the festival

Berlin label YOURTURN is hard-wired to the mainline of emerging youth culture. Its progressive streetwear brings fresh attitude to your garms. YOURTURN’s AW17 collection is full of versatile pieces that are built for the everyday, but remain far from the ordinary.

For their 2017 autumn/winter collection, they turn to tourism to set the tone of their latest campaign. Enlisting a mix of models as well as Instagram faces to front the campaign, the likes of Pierre Constant and Timero Nulens show off the collection’s key pieces such as the retro-inspired knitted sweater and ‘YOURTURN’ logo scarf, and other standout pieces including corduroy shirts and heavy duty camo – hinting at a slightly new sartorial direction for the brand.

Choosing to shoot in Vienna for its interesting and elaborate architecture, YOURTURN introduces not one but two photographing talents, Lukas Korschan and Martin Petersen, to capture the city’s historical and ultra touristic contrast towards the brand’s urban and youthful street aesthetic, shooting in a mix of high- and low resolution imagery.

YOURTURN’s first new season drop, which we’re desperate to get our hands on, will happen on 1 September to coincide with the brand’s BROKE&&BUTTER stint.

AW 2017 Lookbook