NewsBread & Butter 2017

In 2016, under new ownership by Zalando, Bread & Butter relaunched as a revolutionary concept – the world’s first trend show for Everyone.

Over three sold-out days we welcomed more than 20,000 style-conscious women and men from across Europe to strut, snap and share their love of fashion right here in Berlin. A huge thanks to everyone who made it so special.

With eight catwalk shows, 25 brand labs, and more than 30 live music acts, Bread & Butter 2016 was an incredible first taste of what we set out to achieve. Now we’ve shown the world what we’re about, it’s time to take things to the next level…

Butter Gets Better

This September, Bread & Butter will return bigger and BOLDER.

That means more space, more fashion, more brands, more live music, more catwalk shows, more celebrity guests, more talks, more food, more interactive labs, more live streams and, above all, more people than before.

As ever, Bread & Butter is dedicated to spotlighting What’s Hot Now in fashion, music, food and contemporary culture, but for 2017 we’ve chosen a theme that goes a little further…

This year, Bread & Butter is dedicating itself to all things BOLD.

What is BOLD?

BOLD is brave. BOLD is inspiring. BOLD is strong and vibrant.

BOLD is our answer to a world in constant change. It’s a call to action, a rejection of conformity and a celebration of difference.

BOLD is more than a look, it’s an attitude. It’s a response to those who say it’s safer to fit in than risk standing out. It’s not always loud, but it’s 100% proud.

In 2017 the world needs BOLD more than ever, and B&&B will help spread that message as far as it can.

Come and join us from 1-3 September 2017 at Arena Berlin!
Tickets are available in early summer.