FashionDiscover Bread & Butter's Innovative Brand Labs

At Bread & Butter collections were presented in open, all-inclusive Brand Labs, so guests could interact, share, shop, win product, chill and enjoy. 

What exactly is a Brand Lab? At B&&B nearly 30 brands are presenting innovative installations throughout the weekend that showcase their AW16 collections. That means visitors can check out products from their favourite brands, along with plenty of interactive elements, the option to shop directly using the Zalando app, and much more. Check them out below and see you this weekend to experience them IRL.