CREATE YOUR PERSONAL FESTIVAL EXPERIENCE
ACTIVATE MY&& AND EXPLORE EXCLUSIVE CONTENT
Enhance your festival experience by collecting Bread & Butter highlights in your personal feed. Everything from videos, images and the most up-to-date info about brands or products can be collected here. After the fashion shows, through your wristband, shopping on zalando.com is instantly possible.
Register on-event once you get your wristband to access and explore your feed immediately. Just tap the my&& sensors that you’ll find everywhere at Arena Berlin.
Have fun and enjoy the festival!
How to use in 3 easy steps
1 – Register
Enter your wristband code at breadandbutter.com on the event.
(Please see back of the chip on your wristband)
2 – Tap-To-Add
Look for sensors marked with my&& to save additional content on to your feed.
(Just hold your wristband 1 second to the sensor)
3 – Explore
Discover Bread & Butter exclusives in your feed, share your festival moments or shop brand-new products.