CREATE YOUR PERSONAL FESTIVAL EXPERIENCE

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ACTIVATE MY&& AND EXPLORE EXCLUSIVE CONTENT

Enhance your festival experience by collecting Bread & Butter highlights in your personal feed. Everything from videos, images and the most up-to-date info about brands or products can be collected here. After the fashion shows, through your wristband, shopping on zalando.com is instantly possible.

Register on-event once you get your wristband to access and explore your feed immediately. Just tap the my&& sensors that you’ll find everywhere at Arena Berlin.
Have fun and enjoy the festival!

How to use in 3 easy steps

1 – Register


Enter your wristband code at breadandbutter.com on the event.
(Please see back of the chip on your wristband)

2 – Tap-To-Add


Look for sensors marked with my&& to save additional content on to your feed.
(Just hold your wristband 1 second to the sensor)

3 – Explore


Discover Bread & Butter exclusives in your feed, share your festival moments or shop brand­-new products.

By creating an account and using the RFID wristband, you agree to our terms & conditions and our privacy policy.