Many things contribute to making you unique, like your favourite music or the art you love. What would your wardrobe look like if it were designed after that; the shapes, textures and colours of your clothes designed and created instantly based on those unique factors?
Launching at Bread&Butter, Zalando and Google’s ‘Project Muze’ demonstrate how you can become the key influence in the fashion creation process. Together with Stinkdigital a “design engine” was developed that is powered by machine learning, trained with the style preferences of over 600 fashion trendsetters. The output is then combined with data from the Google Fashion Trends Report and trending Zalando styles.
The outcome? Project Muze’s design engine translates your answers and creative inputs, merging fashion and code to create virtual fashion designs that give you a glimpse into your fashion future.
In addition to the digital experience of Project Muze’s debut at Bread&Butter 2016, designers from zLabels will showcase three of Project Muze’s virtual designs that have been transformed into real-life clothes. Each of the three looks have been been inspired by a different fashion influencer, including Wana Limar, Anthony Bogdan and Sofia Tsakiridou.
Zalando is constantly experimenting with innovative ways to connect people with fashion. Through this exciting project at Bread&Butter, you’ll get to experience it all by testing the fashion experiment on large screens and tablets: a true taste of DIY fashion in the digital age.
Experience fashion in a way you’ve never seen before!